MOONSONG LABS

Visual Identity for an innovative tech start-up

Moonsong is shaping the future of Web3 with their venture studio and engineering services. They approached me looking for a new brand that would embody key values of their company such as security, innovation and industry expertise. Drawing inspiration from visual aspects of the moon and night sky, I created a brand that is minimalist, clean and futuristic.

Sketching and Ideation

I worked with Moonsong to decide on a color palette and the general mood for their brand, and then generated a board of sketches for the logo. They chose the design on the bottom left which when through several more stages of design before we decided on the final logo.